Choosing the right domain name for your business is a lot like choosing the right name for your newborn. If you’re on the hunt for domain names, chances are you’re looking to start a new website for your business. You may even be looking to rebrand your existing business. The domain name you choose is going to be a key part of your business identity. If you’re looking for Frontier packages, you’re most likely to enter their URL in the address bar, right? That’s because the provider has successfully branded its domain name.

Choosing a Brandable Domain Name

When it comes to picking the right domain name for your business, there are a few things to keep in mind. Here’s how you can go about choosing the right domain:

  1. Go for shorter, brief domain names
  2. Steer clear of slang and contractions
  3. Always look up your shortlisted domain names
  4. Implied relevance to your business
  5. Feedback

Let’s have a more detailed look at these points below.

Go For Shorter, Brief Domain Names

You don’t necessarily need to stuff your domain name full of keywords. There was a time when this had some benefits. It helped your webpage rank on Google and get more visibility. Unfortunately, those days are long gone. If you think a stuffed domain name is going to help your branding efforts, think again. It is much more advisable to choose a brief domain name. This will be much easier to remember. It also looks a lot more professional and credible than an ungainly, long domain name.

Steer Clear of Slang and Contractions

You may have seen websites like Pinterest getting away with contractions and slang use in their domain names. That’s because they have enough brand recognition to get away with it. When you’re just starting out, this is an inadvisable practice. The use of slang and contractions will only make your domain name more confusing. If your domain name is hard to remember, then you’re bound to get less traffic than you otherwise would.

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Always Look Up your Shortlisted Domain Names

So you’ve shortlisted a bunch of domain names for your brand. They are short, brief, slang-free and easy to remember. The next step is to go online and look up all of them. Nissan Motors found this out the hard way when they figured out their domain already had an owner. It’s still owned by the same American concern named Nissan Computer Corp. The two have been embroiled in a lengthy legal battle ever since. Looking up your list of domain names can help you figure out if your domain name is unique and stands out from the competition.

Implied Relevance to Your Business

It’s usually very difficult to find a domain name that is directly relevant to your business. This is where connotations can really help you out. You can simply insert words that have an implied connection with you. This connection could be with your brand, your products or your services. This opens up another dimension of domain names that could have an implied relevance to your business. Such domain names are easier to brand than generic ones.


Before you decide to go ahead with the domain name you have selected, confer with people. Look to family, friends, partners, and employees for feedback. Feedback is extremely helpful in such cases. It can let you gauge what impact your selected domain name may have on your prospects. You may even be able to spot negative implications in your domain name that weren’t visible to you alone. Brainstorming with your feedback group is also a great way to come up with improved, better domain names.

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When choosing domain names, it is important to keep the above points under consideration. FiOS internet plans imply a connection to their provider: Frontier. In the same way, you need your domain name to connect to your products and services. At the same time, the name must be short, simple and without slang. It’s always a good idea to do your homework when looking for domain names. Look at your competitors, market leaders, and relevant brands to get an idea of what their domain names look like. Follow the points we discussed above and you should end up with a brandable domain name that will help your business grow substantially.


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