Before we even begin discussing On-Page – an integral part of the digital marketing services – let’s first talk about Google – the gigantic company that controls approximately 92% of the search engine market. If this fact alone is not enough, then consider the following: There are close to 60 million searches performed each second on Google and around 5.5 billion searches performed each day.
Jaw-dropping, isn’t it?
What these stats suggest is that people out there are looking for what you offer and all you need to do is become visible as well as searchable so that your potential customers can find you.
But how can you do that?
The answer is simple: By featuring on the first page of the Google amongst the top few search results. Anything other than that means that your website is dead and buried in the darkest as well as the deepest graveyard of all – the second or subsequent pages of Google search results.
This is exactly where Search Engine Optimization (SEO) comes in.
Have no idea what’s that? Don’t worry.
SEO is the holistic process through which you can drive organic traffic to your website, that is traffic without using any paid strategies such as social media marketing or search engine marketing. It’s all about proving to Google or any other search engines that your website is worthy enough to be ranked high.
Now, Search Engines such as Google, Bing, Yahoo, and Baidu do not just randomly rank websites. They take into account a number of factors in order to showcase the best, most relevant, and authoritative websites to a particular search query.
There are three types of SEO: On-page SEO, Off-page SEO, and technical SEO. Let’s take an in-depth look at On-Page SEO.
On-Page SEO directly refers to the process of optimizing the website, in particular, the web pages so that the website can climb the search engine rankings to be featured higher.
As far as On-Page SEO is concerned, the main component is the content. Not just any content but high-quality, unique, specific, and SEO-friendly content.
Plus, it has to have the ‘right’ keywords in place as it is only through the keywords that search engines decide whether or not a website is relevant to the searchers intent.
When website visitors hop onto your website, they directly interact with the content. Hence, it needs to be engaging and relevant in order to keep them hooked.
Next comes the user experience. Surely, you would have come across websites whose pages simply don’t load or whose layout or outlook is just not good enough to keep you on the website, haven’t you? This is where optimizing the web pages for speed, enhancing the user experience by improving page design, improving the title-tag and meta-description come in.
It goes without saying that On-Page SEO, which is on the major component of SEO, is vital for your website if you want it to be ranked as high as possible.
So, leave no stone unturned when it comes to investing in On-page SEO. Hire a professional digital marketing agency if you have to as your return in investment would definitely make it worthwhile.